PURSUE THE
PERFECT SHOT
for every shot
COFFEE
01
OUR ORIGIN
STORY
30 GROUNDS was born from the pursuit of the perfect shot, IN THE CUP, on the court and in LIFE. Inspired by the journey from overlookED prospect to global icon, we believe greatness is builT on the small details, repeated daily.
representing more than coffee: a connection, a rhythm, and a reminder daily discipline in the everyday shapes everything we do.
from our signature blends to our limited releases, every bag of 30 grounds is crafted with the same precision, care, and focus that we bring to the game.
this is coffee for those who stay grounded, chase excellence, and believe the details matter.
02
THE MISSION
PURPOSE
Here for Every Shot You Take
We believe everyone deserves a proper shot — in the cup, on the court, and in life.
That’s why 30 Grounds was built as more than an exceptional coffee brand. Through our commitment to community, every bag helps create opportunities for brighter futures.
For the ones who haven’t discovered their purpose yet.
And for the ones who may never get the chance to.
enjoy the moment. leave something lasting behind.
03
STARTING 5
Featured
signature blend
DAILY GRIND
An all-around winning blend for both espresso and milk-based drinks, this is your go-to coffee for daily excellence. Smooth, balanced, and consistent, Daily Grind is crafted for those who want every cup to perform. Sourced from the volcanic soils of Colombia’s Huila region, this coffee is grown among mountains and valleys shaped by the Tolima volcano. Each lot is carefully selected through rigorous sensory analysis at origin, ensuring quality and consistency harvest after harvest. The story of this land traces back to the Pijaos people, who long before the Spanish arrived, named the Tolima volcano “Dulima” — the Snow Queen. That heritage lives on in every bean, and now fuels the ritual of your Daily Grind.